I am really excited as I’ve been working on a new collection, I started as always getting my ideas clear on mood boards for the feel of the shoot, I then shared the ideas with the photographer, the very talented “Kai Wan”, we booked the hair & make up team, models and studio and we were off!

A few days before the shoot I spent a preparation day with the amazing colourist “Carolyn Newman” and my right hand girl “Mimi Kobayashi” a super hairdresser and the girl that keeps me organised and on track! We worked on the cuts & colours together, discussing ideas and creating the looks.
IG: @carolynlnewman

The Studio Location was Last Shot studio’s at Wood Green run by Harry Pseftoudis a wonderful space for the shoot, I highly recommend it.Take a look and follow there social media:

IG: @lastshotstudios

T: @laststudios

We arrived at 8.30am at the studio, set up hair prep area, make up, and clothes styling space.
Really important to be organised and prepared for the day to run smoothly.
IG: @kaiwan17

Before starting any hair we had a Team chat to share ideas, story, make up and feel of the shoot. We worked on our first models applying products, drying hair and creating amazing make up.

Follow Kentaro Kondo a really talented makeup artist fab to work with.

IG: @kondokentaro

At noon we were ready to put our first model in front of the camera, it is extremely exciting when we see the ideas that started from the mood board come to life, it is a fantastic feeling.

We continued working through out the day, posting some live footage along the way taken by our wonderful social media guru Tani from Billi Currie.

Mimi created extra length on her model Florentina by adding hair to create a more elongated look.

Kay our Graduate Stylist from Billi Currie Salon was on hand to add texture and movement through setting & styling techniques. She did a super duper job.

All in all I was really happy with my wonderful team, models and I cannot wait to see the images from the day of The Collection “Effortlessly Pure”to be released in September.
Thanks to all the team, credits to follow with release of images xx
Thanks to: SCHWARZKOPF FOR FAB NEW BC MIRACLE 15 styling product, I lOVE IT.